EMBRACING YOUR GROWTH & BRAND EVOLUTION IN BUSINESS | 102
If you want your followers to say things like, “Wow. I get her. She’s in my head!” — then you’ve got to learn from the best!
Tiffany Lee Bymaster, a.k.a. Coach Glitter is a sought after expert in the realm of branding and video, having spent most of her life working as a makeup artist and set designer with some of the best in the industry.
What is Tiffany’s magic? She creates deep connections FAST and sell like a ninja.
She’s also become one of my business besties, and I can tell you, this chick is the REAL DEAL.
Brilliant, talented, and man, oh, man, a wealth of knowledge
IN THIS EPISODE YOU’LL LEARN:
- The best tips for growing your brand, creating community, & showing up to serve!
- Why perfection is the #1 killer of dreams
- How to identify your skills and passions via testing and experimenting
- A new perspective on failure to keep you going during the tough days
QUOTABLE MOMENTS:
- “I had to start somewhere! It was janky, but it worked and I could not have gotten to where I am today had I not gone through all those fumbling stages.”
- “The people who show up to serve, win in the long run.”
- “Even though I always have so much I want to share, that it’s not about me.”
- “People who have no idea what you’re talking about — it’s not that they don’t respect what you do or they don’t appreciate it… they’re just not in it. They’re not living it. They’re not experiencing it. So why would they have that same level of passion?”
THE INTERVIEW:
Tiffany Lee Bymaster. Some of you know her as Coach Glitter. I used to see her at events and I totally wanted to go over and say hi, but I just didn’t, because I was such a baby. It’s so awesome that we are friends now! And funny enough: she is an outgoing introvert herself.
(a nice reminder that the majority feel exactly like you do).
Let’s get into the interview!
Jen Casey (JC): For those who don’t know you, can you give us a quick intro into who you are and what you do?
Tiffany Lee Bymaster (TB): My name is Tiffany Lee Bymaster, and I also go by Coach Glitter. I always joke, because I’ve gone by that avatar or online name for so long that I should just legally change my name, because I answer to it! But, I had originally built my business off line 18 years ago. It’s something that I have scaled back on slowly over the last four years, but I’ve worked as a professional makeup artist, wardrobe stylist, and set designer on big production shoots for films and television. I’ve worked on every guilty-pleasure reality show; the Housewives, the Bachelor…
JC: I have to ask: what is your favorite series of The Housewives?
TB: I mean, I like Orange County because I live in Orange County. They were all also really nice when I worked on the show. But yeah, I’ve worked on a lot of reality shows, because when I started that was when there was the writers strike and the actors strike. So, that’s what was available. I learned production working on those shows.
But, I then met a lot of people who were in the social media online marketing space.
At that point, I became a personal makeup artist to some really big names that I’ve been working with for years and years and years. Some of them have been my clients for about 12 years. Even guys, too!
People who are speakers are conscious of their brands and just want to feel confident. It’s not about looking a certain way, but just not having to worry about thoughts like, “Will I be completely sweating in this onstage?”
So, being around people who are in the online marketing space totally exposed me to all of the possibilities that I didn’t even know existed.
So, I started building my online brand and business probably around the end of the MySpace days. I created a blog on MySpace, and it was just strictly makeup and styling back then. It would honestly be a way for me to answer the questions that I got on repeat all the time.
Then I took it to Twitter, and then Facebook started. Like most people, Facebook was just a hobby that I never did as a business.
When I started working with all these huge names who took an offline business and brought it online, their businesses exploded. It created so much time freedom and location freedom for them.
I said, “I want that too.”
The potential is so crazy. No matter where you are out there, no matter what are you are, no matter what platform you focus on… there’s no limits to anybody on what’s possible for them.
So when I opened my eyes to all the possibilities, I took social media seriously.
I looked at what people’s problems were and how I can provide a solution for them. I just slowly but consistently started building a brand and a business around that.
JC: Amazing. I’m curious, just because there are so many YouTube bloggers out there, was there any reason why you didn’t go that route of building your business?
TB: That’s such a good question and people ask me about that all the time. It would make sense that I would go all in on YouTube, but I never wanted to. I felt like there was more than enough of those people. And I just felt like whatever gifts and talents I had to share, that wasn’t the vehicle that was going to get me there. For me, it just didn’t feel like a passion.
I don’t mean to give in to the limiting belief there.
If there’s billions of other people already doing what you want to do, remember that you’re not doing it for them. There’s always, absolutely, space for one more person.
It just wasn’t the thing that fired me up.
JC: Yes. So, what is the thing that absolutely lights you on fire and fires you up?
TB: You know, it’s one of those things that I learned along the way. I think that’s why it’s so important to be open minded and receptive to the experience.
Like, we’re in a mastermind group to see what’s possible from so many other people who have achieved such crazy high levels of success. It makes you realize when you’re playing way too small. When I started building my brand, I was just flailing, testing, and experimenting – which are all good things! You shouldn’t wait until you have all your ducks in a row or until you know everything already to begin.
The best way to get clarity and to discover passions and talents that you didn’t even know you had? Just test and experiment.
When live video came to be (I know this is a big part of your story, too), it completely changed my life. I mean, I started building a brand earlier, but a mentor really got me into it on Periscope. She said, “Just do it,” but I didn’t even know what I was doing. I literally left my phone on and she turned it on for me while we were backstage at a huge event. She goes on stage to present an award. I’m backstage, and I didn’t even know it was on until I see comments and things. So, I stuck my phone in my pocket. And I wish to this day that video was saved (Periscope videos didn’t last for more than 24 hours.)
It was the dumbest, funniest, best learning lesson anybody can have that’s starting live video, and so I wish we had it. But, that’s what happened. From then on, I actually went on camera and I completely changed.
I found a voice that I didn’t have prior to live video.
I’m not a naturally good speaker. I had a stutter for most of my life, and when I get really excited or nervous, I talk too fast.
By doing live video, I’ve learned to become a better speaker.
I’m not perfect, and I don’t think you have to be perfect for people to find you engaging and relatable. Essentially, everything that we do online (with building our brands and attraction marketing or all the things we’re doing to build our visibility so it can help more of the right people) is to have people say,
“Wow I totally get it. I feel just like you.”
For me, live video was such a big part of my awakening of my really coming into who I was always meant to be, even after discovering it much later in life. I realized just this last year of being in James’s mastermind group; in the last retreat, we had Jonathan Fields there, and he’s like, “There’s lots of ways to figure out what your passion and your purposes are. Most likely, you’ll do these exercises that might help you get there.” Not only did I get it, it was like lightning bolts. I felt like a compass, not just for myself but I’m a compass for other people who feel lost. I was like, “I don’t know exactly what I’m going to do with this information,” but it gave me just enough guidance and hope.
Your passions will always evolve and change.
I think people waste so much precious you know energy not doing things because they haven’t discovered that huge passion yet and our passions will evolve. But if you look at your life all of the things that you’ve done so far, A. give yourself some credit and B. when you go back to see all the things that you’ve overcome the fears the accomplishments the failures the learning lessons the things that you decided you no longer want to do.
But when I was in my 20s I could have never guessed I would be doing what I’m doing today in my early 40s.
Those things didn’t even exist. There was no even imagine it. There was no live video.
There was other than unless you’re on the news doing live news. I mean there wasn’t all the things we’re doing today didn’t exist. But I think it’s a constant practice into learning who you are doing things that are scary. I cannot tell you. I literally was shaking. I would be simultaneously shaking teeth chattering sweating. Why so much sweat much sweat.
JC: I would actually argue and say that people can’t relate to you if you’re being perfect on video. And yet so many of us really want to have the perfect presentation. “I don’t want to say anything wrong” but — Those are the best moments when no one knows what’s going to happen!
TB: I’m so glad you said that and that is beautiful what you just said about it’s a cool creation process. It’s a conversation and I think that I’m guilty of this too. So I have a course and it’s about live video. But then it’s not really about. It’s about figuring out who the heck you are what you want to be known for.
We all know personal branding, right? I
t could be so daunting because it’s made out to be such a big thing and just like finding and pursuing your passions you know often know exactly what your brand is about.
I think a lot of us it’s that perfection thing. It’s about like having everything with perfect clarity that’s preventing you from starting which is the very thing that’s going to actually get you more clarity. And what I love about live video is that it’s not perfect. What I love about live video is that big things can happen that you can completely forget what you’re saying in the middle of your sentence and you don’t have to worry about editing it out because it happens to all of us because we are all humans.
WATCH THE FULL VIDEO INTERVIEW HERE:
Good stuff, eh? Well if you’re ready to go a layer deeper then I want to invite YOU to my new free training where you will learn how to attract new clients to your digital